About Us

All of our products are designed in the U.S. by a dedicated team of world class artists and engineers. Our AXL USA line is assembled by hand in our workshop in Hayward, CA.

Each instrument goes through rigorous field-testing by our R&D department as well as testing from professional musicians throughout the vibrant San Francisco Bay Area. We make sure the final product provides the best possible tone and playability before it gets to your hands.

Our U.S. design team also oversees the production of the award-winning AXL USA electric guitars. These custom-shop style, hand-assembled instruments have earned high marks from players and the media. The SRO Classic was awarded Summer NAMM 2011's Best-In-Show honors, the SRO Artist was awarded Guitar World Magazine's Gold Award for performance, and the AXL USA Bulldog received a Premier Gear award from Premier Guitar.

We are as passionate about our instruments as you are about your music.